You need to start learning marketing. That's what I've been up to these past few months. I've been studying and learning marketing.
My art and my blog take up so much time that I've I've often thought I could make it my business. What do I have to lose? If my art business doesn't work out, I'll still have it as my hobby. So why not try?
I would rather be an entrepreneur than an employee anyway. What I would like to do is sell online classes and my artwork.
If you are interested in doing this as well, follow along and get tips from me as I document my journey into becoming an entrepreneur.
It doesn't matter if you sell your art, a product or would like to write a better blog. I will do the leg work and post my findings so that you can benefit as well.
The number one rule of attracting readers is having VALUABLE content. This is what attracts and keeps them coming back to your blog.
But, and this is a big BUT....you need to give your readers more than valuable content.
Just when I thought I had a this most important message down that "Content is King". I read an article by marketing giant Brian Clark. He wrote that it's a mistake to rely solely on your content.
Brian's view is that just writing great content is not enough. Some bloggers fill their blog with valuable content that nobody reads.
Valuable information goes unnoticed all the time. The internet is so overloaded with information and blogs.
So what do you do? You must ask yourself, if people could hear me, what would they want to hear?
What is the best strategy for giving your readers what they want to hear?
It’s not making a blog and hoping they will come.
it’s not exhausting yourself by churning out page after page of content no one reads.
It’s also not about what you do.
It’s about listening.
The main reason that blogs don't get a lot of traffic is not because their content is bad. It's because they are publishing what they want to say and not thinking for a moment about what anyone wants to read.
The more you understand your reader the more people will want to read your blog.
So listen to those readers.
How do you listen? By emailing readers who comment on your blog.
Ask your readers what they would like to hear you write about. Ask them to comment and following up on those comments with answers.
Ask your readers what they would like to hear you write about. Ask them to comment and following up on those comments with answers.
So I am going to ask you... what is it that you would like to hear more about?
If you are going to follow along with me, you now have your first homework assignment...
Go ask your readers what they would like to hear more about from you.
